MUMBAI: Bollywood's combat of piracy has entered cyberspace. Actors Ashish Chowdhry and Ritiesh Deshmukh have taken the lead in providing the film industry with software that can curb online piracy. "We have imported the software, which can scan websites showing pirated movies and block them," said Chowdhry.
"Salman Khan's film Dabangg fell prey to online pirates, thanks to its big star cast and huge demand. On the day of the film's release, 52,000 unique links were found, which took online users to 14,000 pirated movie sites. Reliance Entertainment deployed the online anti-piracy service and within hours 49,000 unique links were removed with almost 12,500 movies taken down," he said. "The film experienced a 94% takedown efficiency rate. Thus, filmmakers can save Rs5-15 crore in case of any big film (being released)."The film industry lost nearly Rs 5 billion to piracy in 2011. The success rate in curbing online piracy in case of films like Agneepath was about 84 per cent and Bodyguard was 91 per cent.
Some of the other films that Deshmukh-Chowdhry have been able to control online piracy were Housefull, Raajneeti, Raavan, Once Upon A Time In Mumbaai, Dabangg, Tanu Weds Man, Shor-In The City, Pyaar Ka Punchnama, Bbuddah Hoga Tera Baap, Aarakshan, Bodyguard and Don-2.
A producer needs to provide a sample of his product which helps in authenticating and tracing copies. Chowdhry said, this technology also help in controlling manufacturing of pirated DVDs of new films as we can get to the source.''
The information and broadcasting ministry has asked multiplex owners to screen clips to educate their consumers to control he menace.
Source : timesofindia.indiatimes.com
Tags : software, piracy, film piracy, DVD piracy, India film industry
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